Dishonesty in club advertising

“You’re probably tired of looking at all these club promotions, but I promise you club X is worthwhile! Here are some reasons why I love this club so much….” We all become numb to the ritual of posting club promotions on social media; things like updating Facebook profile pictures, statuses or even Instagram posts. Regardless of the amount of clubbers advertising the same club, however, this type of shameless promotion isn’t effective. Students end up scrolling mindlessly through a feed of spam.

Most high-schoolers join clubs because they want to bulk up their resume for college. This tells the college admissions officers that they are “capable” and “passionate”. What we do see is their seemingly undying love for a club that really doesn’t seem too extraordinary.

Of course, some club promotions contain a large amount of truth within them. Many students enjoy being a part of a club they love, and dedicate much of their time and passion. However, would they have updated their social media to advertise this club had they not been told to? Most likely not.

Students who shamelessly lie about a “life changing” program should reconsider their online integrity and what kind of message their posts convey. Unless all 100+ clubs on campus are truly that enlightening, Facebook feeds essentially become a web of lies that discredits even the best of clubs. Instead of focusing on why this club matters, clubbers become more focused on how many likes they receive on their posts. Rather than simply spamming social media feeds with repetitive descriptions of various clubs, students should try appealing to potential members by honestly expressing the benefits of the club, college-driven or not, or consider not posting at all.

Perhaps the cheesiness of these club promotion posts is endearing, or perhaps it’s just fun to see what clubs other people are involved in. It’s not that we hate seeing these posts; some of them are encouraging. But when it comes down to writing an entire paragraph on why the club is so extraordinary while failing to address true incentives of involvement, it is obvious that there is a lack of truthfulness. Next time club advertising comes around, we should be more honest about ourselves instead of letting others dictate what should represent us.

By Erica Chang, Staff writer
Editorial cartoon by Irene Zhou

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