BookTok, a corner of TikTok dedicated to discourse on books, has faced significant criticism. Those who dislike it argue that it promotes shallow trends and lacks intellectual depth. While it is true that BookTok often spotlights romance, fantasy and more emotionally-charged reads over more classic literature, dismissing it outright ignores the contributions it has made in encouraging reading and supporting lesser known authors.
I have personally been exposed to many recommendations on BookTok and while some were questionable, such as They Both Die at the End by Adam Silvera (as a result of its corny dialogue and its flat plot), I have also found a couple of my most favorite reads there such as The Song of Achilles by Madeline Miller and My Year of Rest and Relaxation by Ottessa Moshfegh, both because of its rich storytelling.
One of BookTok’s biggest benefits is its ability to give lesser-known authors the attention they may have not otherwise received. While traditional publishing makes it difficult for debut or lesser known authors to break through, BookTok allows authors that may have been overlooked a second chance at becoming a bestseller. For example, Olivie Blake, a self-published author of the fantasy series The Atlas Six has turned her TikTok virality into a major publishing deal.
Although its critics argue that BookTok’s favorite selections lack literary merit, this evaluation ignores the purpose of reading for enjoyment. BookTok helps people–especially younger readers–discover books that resonate with them and will hopefully allow for the development of lifelong reading habits. As someone who wants to read more than I actually do, I find BookTok as an online platform to be a very accessible way to start.
Additionally, BookTok fosters a sense of community that traditional literary spaces sometimes lack. Unlike more academic settings which can feel exclusive and intimidating, BookTok’s online platform allows readers of all backgrounds to feel welcome. Users are able to share emotional reactions and creative analysis, making reading a more interactive and engaging experience. This accessibility makes reading more approachable for those who have developed a negative view of books as a result of school. It also makes for a more authentic reading experience as people are able to share their thoughts without it contributing to a grade.
Instead of criticizing BookTok for promoting mainstream or “simple” books, its power in revitalizing reading for many people should be recognized. It has led to increased book sales, given a platform to underrepresented authors and helped individuals find the joy in reading. BookTok is doing exactly what it should: making books more accessible.
